Lucky Rice 2013

An identity project for the 2013 Luckyrice annual Asian food festival held in New York. Working with the slogan “Eat Drink get Lucky”, we created an identity with the playful lucky cat as the main character. Custom laser cut typography, customized crockery, hand crafted posters and color coded sets provide a series of print and online material to promote multiple events held in various NYC locations during the week-long festival. The 2013 festival also visited San Francisco, Los Angeles, Miami and Las Vegas for which further collateral was designed.

Photography: Noah Fecks