I am a brand design expert and creative leader working at the intersection of strategy, systems thinking and visual storytelling.

I lead multiple creative projects simultaneously, ensuring strategically sound, elegant design solutions. I have over 15 years of experience in crafting meaningful people-centric brand experiences that materialize brand transformations. I focus on Tech and Innovation led clients, such as Amazon, AWS and Qualcomm, and Kohler amongst others.

I am passionate about storytelling, brand building, editorial design, and UX/UI design. I lead client presentations, crafting compelling visual narratives that resonate with their audiences and goals. I also partner with strategy from project inception, bringing insights and creativity to the table. I mentor and develop the design team for professional growth, and I partner with new business to win pitches and grow accounts.. 

Select Awards & Recognition
GDUSA 2023
TITAN Health Awards 2023—Gold
Davey Awards 2023—Gold
MUSE Creative 2023—Gold
Icon Honors Branding Category 2018
Type Directors Club 57 Annual 2011
Type Directors Club 57 Best in Show Award 2011
LAUS (Spain) 2006 

Select publications: 
How Magazine (USA)
Eye Magazine (UK)
New Modernist Type, Thames & Hudson 
Page Magazine (Germany)
Alpha to Zeta Exhibition
Art Lab Magazine (Italy)