“Engineering Human Progress” means making a real impact on the world.
This bold purpose offers a chance for reinvention; a balance of future-focused confidence and pride in legacy. To inspire stories of Qualcomm technology's human impact and industry relevance.
For over four decades, Qualcomm has led in technology infrastructure and connectivity. The AI boom and NVIDIA's rise marked a pivotal moment — an opportunity to showcase Qualcomm's capabilities in emerging growth industries.
Qualcomm's strategy of staying behind the scenes has been a key part of their business model. By licensing their technology globally and maintaining independent commerce, they have achieved remarkable success.
However, the time has arrived for Qualcomm to step into the spotlight. To showcase their significant impacts on society and the many industries they’ve helped shape. A dramatic reinvention to demonstrate their vital role in shaping the future — from invisible innovators, to champions of "Engineering Human Progress.”
