Kohler Energy: From Legacy internal combustion power business to Energy resilience leader championing collective wellbeing.
To visualize Kohler evolution toward cleaner energy, the visual identity embodies forward movement, evokes a sense of wellbeing and serenity and leverages sustainability cues without greenwashing.
Through unique art direction, the identity transformed to depict the future of energy. Within a harmonized Kohler Energy, there was a need for flexibility to connect across businesses and audiences. This new go market strategy bridges the gap between its legacy power business and its newly formed 7 siloed business units.
The Power group and its diverse business needed to balance the strength if its legacy brand with its new ambition for the future.
The new system evolves the look & feel, to align closer to the Kohler Kitchen & Bath’s elevated aesthetic, invoking a perception of premium quality.
Modernizing the color palette, leveraging whitespace with the new grid system, and refreshing photography and voice principles, lifted the group into a new standard.
This evolution brought the identity in closer relationship with Kohler Kitchen & Bath, while carving its own distinction as the energy resilience leader of the future.
As KOHLER® signs-off a myriad of products, the signature system brings flexibility to teams and clarity to customers.
