Intermountain Healthcare:
helping people live the healthiest lives possible.
Patients loved their interactions with Intermountain but their brand identity wasn't capturing the heart at the center of it all. Shifting from a traditional high quality healthcare system to a consumer-centric health enabler that is united in empowering optimal health for all, set the stage for the new brand. One that brought together the strength of a respected system, with the personalized, human treatment people deserve.
Awards: GDUSA 2023, TITAN Health Awards 2023: Gold, Davey Awards 2023: Gold, MUSE Creative 2023: Gold.
A brand that drew on historic strengths of expertise, excellence, and reputation—with a new, warmer, more personal, and more human experience, voice, and identity.
Grounded in the colors of our region, the logo is a visualization of the life long journey Intermountain partner ‘s on with its consumers in their ongoing quest for the healthiest life possible. Its combination of precision and warmth, echo the heritage and clinical excellence of Intermountain with the partnership first approach that will power the new brand.
The visual identity features personal, human imagery that is inclusive of the diverse communities served. The warm, vibrant color schemes draw inspiration from the regional landscape, while the connected shapes reflect the continuity of the health journey.
