Snapdragon Summit 2025: Making AI Feel Unmistakably Snapdragon
Challenge Snapdragon Summit is the brand’s most important global stage, bringing together media, partners and industry leaders for the launch of its latest technologies. With AI taking center stage in 2025, the experience needed to signal a significant moment for Snapdragon while still feeling unmistakably connected to the brand.
Opportunity: The Summit represented an opportunity to redefine how Snapdragon shows up in the AI conversation: bold, intelligent and creatively differentiated. Rather than rely on the familiar visual codes emerging around AI, we could build from something the brand already owned, using the Fireball to demonstrate Snapdragon’s leadership in next-generation computing while opening new creative territory for the brand.
Team:
Cristina Vásquez
Alice Sunnyaro
Dany Vo
Scyld Bowring
Silvia Arrascue
Qualcomm Brand Team
Turning an Icon Into an Immersive Brand Experience
Solution: We reimagined Snapdragon’s Fireball as a deconstructed 3D form that could unravel, transform and draw the viewer inward. Built around the idea “Unleash the Extraordinary,” it became a dynamic expression of possibility and a visual centerpiece for the experience.
The system came to life across motion, keynote stages, environmental graphics and digital touchpoints, using scale, movement and dimensionality to create a more immersive expression of Snapdragon while remaining rooted in one of its most recognizable equities.
Results: The Summit created a cohesive visual world across Snapdragon’s most important global brand moment, demonstrating how an established equity could stretch into a more immersive and expressive experience without losing recognition. It also opened new creative territory for how the brand could show up beyond its core identity system.
