Snapdragon Summit 2025: Unleashing the Extraordinary
Team:
Cristina Vásquez
Alice Sunnyaro
Dany Vo
Scyld Bowring
Silvia Arrascue
Qualcomm Brand Team
Challenge Snapdragon Summit is Qualcomm’s most important global stage — where the brand unveils breakthrough technologies to media, partners, and industry leaders. For 2025, the spotlight on AI demanded an identity powerful enough to match the scale of innovation being introduced. The challenge was to create a visual system that felt unmistakably Snapdragon while pushing the brand into new, more expressive territory — energetic, high-tech, and emotionally resonant.
Opportunity: In a landscape oversaturated with generic AI visuals — glowing wires, data particles, neural networks — Snapdragon needed a more original and ownable expression. The Summit represented an opportunity to redefine how the brand shows up in the AI conversation: bold, intelligent, and creatively differentiated. It was a chance to demonstrate Snapdragon’s leadership in next-generation computing and set a new benchmark for how the brand communicates innovation.
Transforming an Icon Into a Living Expression of AI-Driven Innovation
Solution: We reimagined Snapdragon’s iconic Fireball as a deconstructed 3D form that unravels, evolves, and draws the viewer inward. This new interpretation, built around the idea “Unleash the Extraordinary,” became a metaphor for AI itself — expanding, learning, and generating new possibilities. Rooted in Snapdragon’s signature red, the design feels fluid and intelligent, maintaining brand equity while pushing into a futuristic, high-impact aesthetic.
The system extended across motion graphics, environmental design, stage visuals, and digital content, creating a cohesive, immersive experience that felt alive and adaptive — a visual language engineered for the AI era.
Results: The 2025 Summit identity positioned Snapdragon as a creative and technological leader, elevating every touchpoint from keynote stages to digital storytelling. The reimagined Fireball became more than a brand symbol — it became a dynamic expression of Snapdragon’s evolving intelligence and its power to transform the everyday.
