Dragonwing: Elevating Qualcomm’s Enterprise Story into a Cohesive, Visionary Brand
Challenge: Qualcomm needed a new B2B brand strong enough to accelerate its enterprise business and stand confidently alongside Snapdragon without being overshadowed. The brand had to convey intelligence, speed, and scale — and anchor a growing portfolio of AI-driven products and capabilities.
Opportunity: This was an opportunity to create a distinct, future-looking brand that embodied fearless innovation and clarified Qualcomm’s expanding role in enterprise and industrial AI. Dragonwing needed to emerge as a powerful force within the Qualcomm ecosystem while maintaining strategic symmetry with Snapdragon.
Designing Dragonwing: A bold, future-facing Identity built for speed and intelligence
Team:
Cristina Vásquez
Alice Sunnyaro
Paula Saito
Dany Vo
Sandra Reynolds
Evan Karol
Matt Steele
Silvia Arrascue
Julia Smith-Epstein
Qualcomm Brand Team
Solution: We created Dragonwing, a bold new-to-world brand built to signal momentum and capability. Its highly stylized icon carries an inherent sense of lift and forward motion, symbolizing intelligence, precision, and readiness for what’s next. The visual system blends sophistication with energy — through a refined palette, motion-driven gradients, and photography that balances human context with technological ambition. Together, the identity positions Dragonwing as the confident engine behind Qualcomm’s enterprise future.
Results: Dragonwing launched as Qualcomm’s enterprise brand with a visual presence strong enough to define its category and chart a new path for the business. The identity elevated Qualcomm’s B2B story, clarified brand hierarchy, and created a differentiated platform that signals a new era of enterprise AI. Dragonwing now stands as a core pillar of Qualcomm’s portfolio — bold, intelligent, and built for the next chapter of innovation.
