Cristina Vasquez Design

What Drives Me? This project started as an assignment during my MFA at SVA when Kevin O'Callaghan gave us a transparent glass head and instructed us to use it to communicate our creative drive—A peak inside our minds. To illustrate curiosity—my personal drive—I figured the best way was to actually instigate it on the user, make them curious.

I made the first iteration of this lamp in January 2010. It was powered with batteries and it had no base. Since then I have made various iterations trying make it a fun yet usable product. I designed a wooden base and had it custom made in Colombia. I found wire covered in bright colored cloth somewhere in eastern Europe and have been experimenting with different bulbs, colors and ways to release heat from inside the lamp 2013 Crafts, Product Design, Typography
Luckyrice 2013 Festival An identity project for the 2013 Luckyrice annual Asian food festival held in New York. Working with the slogan "Eat Drink get Lucky", I created an identity with the playful lucky cat as the main character. Custom laser cut typography, customized crockery, hand crafted posters and color coded sets provide a series of print and online material to promote multiple events held in various NYC locations during the week long festival.

The 2013 festival will also visit San Francisco, Los Angeles, Miami and Las Vegas for which other collateral is being created.

Photography: Noah Fecks

2013 Art Direction, Branding, Crafts
La Impronta Brand identity created for La Impronta, a Colombian independent digital magazine that will be launched in August 2013.

Incorporating a set of parenthesis as the main icon of the identity using it's grammatical purpose (to set apart or interject other text) as a metaphor to illustrate La Impronta's mission to communicate current events by always placing them in a historic and cultural context to further understand and analyze them. 2012 Art Direction, Branding
Joy Wai Gallery I was asked by Joy Wai Gallery to help them rebrand their business as they were moving to a new location and were looking to refresh their identity.

A typographic logo that speaks about connection and balance but also is inspired by the actual gallery location as it is a basement in New York's Chelsea neighborhood. This identity included business cards, website, exterior signage, Invitations, printed catalog and an APP catalog. 2012 Branding, Editorial Design, Typography
Plugged In Poster A poster made in collaboration with architect Nick Solomon, to promote Plugged in, a series of "Talks for Inspiration" held at Grimshaw Architects in New York.

Custom designed typography made with a small led light from an old key chain and captured using long exposure photography.

See sketches and some lettering below.

Art Direction: Nick Solomon
Design: Nick Solomon & Cristina Vasquez 2011 Illustration, Typography
You Want Me A photo-illustration made for promotional use of the typeface Crescendo.
Materials: Magnets, iron filings and plexiglass. Commissioned by Go For it Design Ltd. 2012 Art Direction, Crafts, Typography
El Souq An identity created in 2012 for a catering company based in Bogota- Colombia.

The challenge was to create an identity that translated the catering's cuisine concept: To use middle eastern spices to innovate and fuse with colombian cuisine.

Knife case Sewing Pattern: Lina Rincón
Leather assembling: Jorge Pérez. 2012 Branding, Pattern Design, Product Design
The Royal Wigs An identity created for a company that promotes and protects contemporary classical music. The task was to create a brand that felt, in the client's words: "Like a Rock band."
This identity is currently not in use. 2011 Art Direction, Branding
Imperial Metrics A set of tools designed for people who use the metric system. It's purpose is to help visualize how centimeters translate into inches using one's body
parts as a reference. (2010) 2010 Art Direction, Product Design, Typography
Khoi Vinh Lecture Poster This poster was designed for the MFA Design Guest Lecture Series.
Inspired by Vinh's career at the New York Times, I made this poster using strips newspaper for the background and black vinyl cut into pieces for the hand-made type. 2010 Art Direction, Crafts, Graphic Design
The Revealist Identity for a storytelling service created specifically to expose forgotten stories about New York City.

Pencil Illustrations: Nick Solomon 2011 Art Direction, Branding, Illustration
Type Sketch 02 A typeface created for an identity project I worked on in 2010. The project fell through, but I really liked the typeface. Currently I work on additional characters from time to time with the hope to finish it and make it available to the public soon. 2011 Art Direction, Graphic Design, Typography
Lagar de Eizaga Wine labels for a Spanish winery. 2009 Art Direction, Branding, Packaging
31,0000 miles In both 2008 and 2009 I travelled over 30,000 miles per year between
the same 4 cities. I decided to make this infographic piece which shows all the places I could have visited within the same distance. Every color represents a route; all routes start and end in New York and they all range between 7 to 13 cities visited, including trips around the world. 2011 Art Direction, Graphic Design, Information Architecture
Mrs Connection Through the persona of "Mrs. Connection," Karin and I decided to spread the love through the gift of a flower, an icon of romance. The form, playing off the old childhood game of "fateful futures",
was letter pressed and contained secret Craigslist posts inside to delight the Brooklyn subway riders privy to our renegade bouquet.
* In collaboration with Karin Soukup 2010 Art Direction, Graphic Design, Typography
Viña Aldama A wine label made for a Spanish winery. Inspired in the Basque Country's aesthetic and love for watercolor, this label features custom typography made with black watercolor. 2012 Branding, Illustration, Packaging
Lamela Exhibition Digital media design for the exhibition Lamela 1950-2005—An architects retrospective. A three month event sponsored by the Ministry of Housing in Madrid. The project involved designing and programming an interactive interphase where visitors could find further information on the architect’s most recognized and groundbreaking projects. 2005 Graphic Design, Interaction Design
Kasfactory illustration Photography & digital collage 2011 Art Direction, Digital Photography, Graphic Design
Tigre Escobar An identity for a photographer based in Madrid, Spain. 2009 Art Direction, Branding
Type Sketch 01 This was a typography sketch I made in 2010 using powder eye shadow. It required for me to hold my breath for extended periods of time. 2010 Graphic Design, Illustration, Typography
Ideopolis I shot this video in the NYC Subway, to make the introduction piece for our 2011 thesis forum. It was a crazy time, with a tight deadline, that resulted in this video that I now see as a clear reflection our emotional state right before graduation. This video was edited in collaboration with my friend Jules Tardy.

This video, captures the movement and fast pace of the city. The grid was the result of our search for rhythm through repetition. Overall, I think it illustrates what it felt like to finish our masters at SVA. 2011 Art Direction, Film, Motion Graphics
Curiosity 01 A real full scale poster (1.70m) made to explain what drives my creativity and explain who I am. I decided to pour a stream of consciousness illustrated with hand made typography and illustration.

This was a class assignment for Scott Stowell's class while at SVA doing my Master's. 2010 Illustration, Information Architecture, Typography
Me, Myself An autobiographical piece that documents my journey through life and reflects my personal history, design influences, tendencies and inspirations. Basically, an infographic of my life until the summer of 2009. 2009 Graphic Design, Illustration, Typography